2026 iGaming Trends: Industry Leaders Have Their Say

6 February 2026

Senior Sales Manager Joe Adair was included in iGamingNews 2026 iGaming Trends: Industry Leaders Have Their Say report, offering timely insight into what the impact of the 2026 World Cup will mean for operators next year.

Joe highlights the tournament as a high-stakes moment where product-led strategy will separate the winners from the rest. These competitions are a rare opportunity for operators, offering a narrow window in which targeted investment in product innovation can deliver outsized returns. Those who can successfully capture the narratives of the tournament and translate them into an interactive betting experience will be best placed to fully capitalize.