From Model to Product: Sporting Risk’s Next Move

CBDO Andy Phillips spoke to G3 Media editor Lewis Pek about Sporting Risk’s evolution from model to product and what comes next. In the interview, Andy discusses closing the product gap with tier-one sportsbooks, the new betting mechanics taking shape through Same Game Pick ’Em and FlexBuilder, what the World Cup revealed about player betting behaviour, and why differentiation increasingly needs to be something customers can actually see.https://g3newswire.com/from-model-to-product-sporting-risks-next-move/