Sporting Risk Expands Promotional Markets Suite with Industry’s Broadest SureSub Offering
20 July 2026
We're pleased to announce the latest addition to our Promotional Markets suite: SureSub player prop markets, now available through the Sportradar Unified Odds Feed.
SureSub automatically transfers eligible player prop selections to a replacement player when a substitution occurs, keeping bets alive for longer and creating a more engaging in-play experience. Operators can also fully customise the feature, including its branding and name, ensuring it integrates seamlessly into their sportsbook.
The launch further strengthens our Promotional Markets portfolio, alongside products such as 2Up, helping operators differentiate their sportsbooks through innovative betting experiences rather than relying solely on bonuses, free bets or price-led promotions.
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