All News
Interviews, partnerships, product updates from across the business.
ProductSporting Risk Expands Bet Builder Offering with FlexBuilder and Same Game Pick ‘Em
Sporting Risk has expanded its Bet Builder Suite with the launch of two new products, FlexBuilder and Same Game Pick ‘Em.
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PartnershipSporting Risk Celebrates First Year with Midnite Following Successful World Cup Sub Hero Promotion
Sporting Risk, the sports analytics company specialising in predictive models is celebrating one year of its Midnite partnership that culminated with a standout World Cup.
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ProductSporting Risk Expands Promotional Markets Suite with Industry’s Broadest SureSub Offering
SureSub player prop markets, now available through the Sportradar Unified Odds Feed.
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PartnershipSporting Risk strikes partnership with Betfred
Sporting Risk has announced a new partnership with Betfred that will see the bookmaker integrate the sports analytics company’s next-generation player-focused betting products across its platform.
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PartnershipSporting Risk partners with BOYLE Sports
Sporting Risk, a sports analytics company focused on predictive models for pricing and betting content, has entered into a partnership with BOYLE Sports.
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InterviewWho really controls sportsbook pricing in the data-driven era?
As sportsbook technology continues to evolve, the conversation is no longer about operators versus models, but about where operators choose to retain strategic control.
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InterviewNext.io NYC 2026: World Cup Growth, Retention, Startups & New Game Formats
During the [NEXT.io – The World’s iGaming Community conference in New York, CEO Henry Newman was interviewed by [SportsGrid].
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PartnershipSporting Risk extends Sportradar agreement
Sports analytics company Sporting Risk has extended a football distribution agreement with Sportradar Group.
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InterviewJoe Adair (Sporting Risk): “Destacarán los operadores que ofrezcan mercados variados y atractivos”
Senior Sales Manager Joe Adair shared his insight with Gaming Intelligence Espanol on how operators can make the most of the 2026 World Cup.
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ProductSporting Risk launches Mega Builder and 5 for 25 ahead of the World Cup
Sporting Risk, a sports analytics company focused on predictive models that deliver market-leading pricing and betting content, has broadened its offering with the introduction of two new product.
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Interview2026 iGaming Trends: Industry Leaders Have Their Say
This special feature brings together leaders from every corner of iGaming to explore the trends, opportunities and challenges set to define the year ahead.
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ProductSporting Risk Launches In-Play Pre-Canned Multis for Live BetBuilder
Sporting Risk has expanded its in-play betting toolkit with the release of In-Play Pre-Canned Multis, a new feature designed to help operators offer ready-made BetBuilder combinations during live matches.
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InterviewAndy Phillips: “Player Props were gaining serious traction across the industry”
Sporting Risk CCO Andy Phillips on simulation-built player props, micromarkets and World Cup demand.
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InterviewLet’s Talk Gambling with Joe Adair
The business is already at the forefront when it comes to pricing accuracy and depth of markets across Player Props and BetBuilder. My role is about translating that technical edge into wider adoption.
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InterviewKnup Sports Show (#243): Henry Newman Breaks Down AI and Micro Markets at Sporting Risk
CEO Henry Newman joined Ryan Knuppel on the Knup Sports Show to share his journey from football coaching to building cutting-edge betting tech.
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ProductSporting Risk rolls out player-led bet builder
Sporting Risk has launched its player-led bet builder, aiming to give bettors more control over their player-focused wagers.
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ProductSporting Risk expands in-play soccer offering with eight new competitions & industry-first BetBuilder CoPilot
Sporting Risk has broadened its in-play soccer betting options, adding eight new competitions. This move reinforces its position in player props and same-game multi (SGM) offerings.
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PartnershipPragmatic Play sportsbook takes Sporting Risk betting tools
Sporting Risk, which operates a sports betting, forecasting and analytics service, has launched its services with Pragmatic Play.
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PartnershipAmelco to deliver ‘more advanced sports betting’ with Sporting Risk
Sporting Risk has announced a partnership with sports betting and platform provider Amelco.
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